Finding Your Voice as an Artist: The Importance of Connection
- Linda Forrester
- Apr 20
- 3 min read
Updated: Jul 22
What if the meaning you put into your work isn’t the most important aspect? This idea might contradict everything you've been taught, especially if you have formal art training. However, in the real world—the “village of commercial art sales”—buyers aren’t searching for complex symbolism. They’re looking for connection.
Two Villages, Two Mindsets
The art world is divided into two distinct "villages":
The academic/postmodern village—This includes publicly funded galleries, universities, and institutions where ideas, shock value, and meaning are highly valued.
The commercial village—This encompasses markets, festivals, local galleries, online shops, and private collectors where people buy art to live with and cherish.
In the postmodern village, traditional skill is often overlooked. A urinal or a rotting meat dress can win accolades based on its message. Meanwhile, in the commercial village, beauty, craftsmanship, color, composition, and personal expression are paramount. This is where art reflects the artist’s heart and speaks to the viewer’s spirit.
People Buy with Their Heart
Art buyers aren’t combing through essays or artist statements when they fall in love with a piece. They don’t ask, “What does it mean?” Instead, they feel something—and that emotion drives them to take it home.
Attempting to merge these two art worlds is where many artists encounter challenges. You might end up creating work that lacks the depth valued in the academic world. Alternatively, it may fall short in beauty or emotional engagement for the everyday buyer.
Instead, focus on what resonates. Even when creating for an exhibition theme, remember this vital message if you wish to sell your works.
The Power of Emotional Impact
Tim Packer, an acclaimed American artist, shares a touching story about a soldier returning from Afghanistan. For the first time, he found peace just by standing in a room surrounded by Packer’s paintings. He visited the gallery daily for two weeks, drawn in by something ineffable.
This scenario wasn’t about the artist’s intended meaning. It was all about what the artwork provided the viewer: peace, stillness, and healing.
I’ve received similar feedback from hospital staff and a chaplain expressing gratitude for the murals I created at Proserpine Hospital. This kind of response is incredibly rewarding.
Isn’t that what we all desire our work to achieve? To offer something true and beautiful to another soul?
Meaning? Your Joy, Your Passion, Your Skill—That’s Enough
If you love painting joyful themes, embrace that passion without hesitation. Don’t feel pressured to be “deep” just for the sake of it. Develop your skills, honor your voice, and let your love for the subject shine through.
Your viewers will bring their own stories, wounds, and joys to your work. They’ll discover the meaning that matters most to them.
So if you’re an artist searching for your place or trying to sell your work, always keep in mind that the most significant meaning in your art isn’t the one you put in—it’s the one your viewer finds.
Embrace the Journey
Creating art is a journey. Each piece might take you down different paths. Embrace exploration as you discover new techniques and styles. Your evolution as an artist will bring fresh perspectives to your work and help you connect more deeply with your audience.
Building Connections with Your Audience
To truly connect with your viewers, consider sharing your creative process. Behind-the-scenes glimpses of your work can build a sense of intimacy. Share struggles, successes, and the inspiration behind your pieces. Audiences love to engage with artists who are genuine and relatable.
Conclusion: Art is About Connection
In summary, art doesn’t have to be confined by deep meanings or intellectual paradigms. Instead, let go of the pressure to conform. Create for joy, passion, and connection.
The phrase "Your Unique Art Journey" encapsulates this perspective beautifully, emphasizing that your personal experiences will find resonance with others. Ultimately, remember that art is about offering something beautiful to another soul while grounding your practice in authenticity and self-expression.
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